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Integration is required for full understanding of business intelligence.
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Marketing research is just a small portion of the required information flow.
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Complementary data stream must be integrated with data from research activity in order to improve the insight capability and the effectiveness of decisions.
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| RESET S.r.l. - Via Boltraffio, 7 - 20159 MILANO - Italy - Tel.: +39 02 69008341 - Fax: +39 02 39195252 |
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