Information obtained during the interwiews are integrated with market and investment data and internal information.
The result grant us to go into more depth in a trademark equity analysis, providing strategic elements as: |
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Market share vs. share of voice. |
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Investments’ efficacy analysis. |
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Trademarks placement. |
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Actual prize vs. perceived prize’s placement. |
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Perceived leadership vs. market share. |
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Brand loyalty analysis. |
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