website improved for IE
Our Name Test technique allows – trough several monadic and pair comparison tests – to select among alternative names, to associate these names with one or more images and to evaluate their specific contribution to the logo.
The final evaluation is made by crossing several parameters:
consistency with the product
semantic richness
impact on usage intention
overall evaluation
memorability
Visualizza l'esempio >>
RESET S.r.l. - Via Boltraffio, 7 - 20159 MILANO - Italy - Tel.: +39 02 69008341 - Fax: +39 02 39195252